Olssons i Ellös launches a new e-store and a new brand

Première for Olsson Parts in Germany

Today Swedish Olssons i Ellös launches its own brand Olsson Parts in Germany and at the same time open up the new e-commerce site www.olssonparts.com for both the English- and German-speaking market. The new site is already open to Sweden, Norway, Denmark and Finland.

– We are constantly growing, even in terms of exports. With Olsson Parts we can work on all markets under the same brand with the same name everywhere,” says CEO Olle Olsson and continues:

– The Swedish e-store has been up and running since 1997. Four years ago we opened e-commerce sites in the Nordic countries and an English language version directed towards exports. The interface and appearance have been changed a few times since then, but this is the first major revamp that we have implemented since 2006. We are now changing the platform completely.

The new site has been built using the Swedish developed web publishing system Episerver CMS:
– It gives us a stable and secure website with faster communications between the business system and web. In turn this gives a simplified and efficient order process for the customer. Furthermore, we have greater opportunities for further development without being dependent on third parties.

Today, more than 70 percent of the company’s total sales occur via the web.